Projects

Since its establishment in 2001, Fair Relations GmbH has managed projects for numerous clients all over the world. A lot of projects still being in process, here are some examples of those successfully completed in the past:

Market studies about various exhibition markets and about various industry sectors (European, Asian and American countries)
Sales representation for various organizers (mainly from Asia)
Development of new strategy “International Business”(Major European Exhibition Company)
Acquisition of DIMA (Direct Marketing Show) by Messe Duesseldorf from private Organizer
MCO
Consulting project “New Business” (Major International Exhibition Organizer)
Representation of major Exhibition Venue (China)
Set up of China Representative Office of Fair Relations GmbH; assistance for various companies (Service Provider, Trade Fair Organizer) entering the Chinese market
Internationalization strategy for major Service Provider (Trade Show Industry)
Competitor’s analysis US Market (Major European Exhibition Company)
Matchmaking events for Asia Government Agency in Germany (High-Tech Industry Sector)
Identifying and selecting international sales agents (Major German Exhibition Companies)
Executive Search (German Exhibition Companies, International Exhibition Companies)
Acquisition of China International Optoelectronics Exhibition, Shenzhen, China by Business Media China AG, Germany
Implementation of growth strategy (Major German Exhibition Company)
Search for strategic investor (Eastern European Exhibition company)
European Promotion Plan for National Trade Show Industry (Asian government organization)
Acquisition of Exhibition Organizer Nielsen Business Media Brazil (8 Major Trade Shows) by NuernbergMesse GmbH, Germany
Consultation for Adforum (Acquisition of China Paper, EJK)
Acquisition of German Stand Construction Company Holtmann Messe + Event GmbH by NuernbergMesse GmbH
Acquisition of INTERBEV / USA by NuernbergMesse GmbH / Germany
Acquisition of Cosmetic Business, Munich by Leipziger Messe GmbH
Acquisition of Parts to Clean, Stuttgart by Deutsche Messe AG, Hanover
Acquisition of Spring Messe GmbH by Deutsche Messe AG Hannover
Acquisition of CWIEME – Coil Winding Shows in Berlin, Chicago, China, India incl. Coil Winding Magazine and Conference by i2i, London
Promotion Program for TCEB – Thailand Exhibition Bureau, Bangkok
Sale of Exhibitions and Conferences of MCO GmbH, Düsseldorf, Germany to Wellfairs GmbH, Neuss Germany and Haug Verlag, Stuttgart / Germany
Advisory project for Governemnt of Luxemburg regarding national strategy of MICE industry
Acquisition of EurasiaRail, Istanbul by ITE Group plc, London / UK
Acquisition of shares of Art.Fair International by MCH Group, Basel / Switzerland
Sale of Schnaitt Internationaler Messe- und Ladenbau GmbH, Bergheim to RAG Stiftung Beteiligungsgesellschaft mbH, Essen
Acquisition of Famdent Dental Events by Messe Düsseldorf India
Acquisition of Art.Fair International by Montgomery Arts
Consulting project regarding strategic re-positioning of major German stand construction company