Projects
Since its establishment in 2001, Fair Relations GmbH has managed projects for numerous clients all over the world. A lot of projects still being in process, here are some examples of those successfully completed in the past:
- Market studies about various exhibition markets and about various industry sectors (European, Asian and American countries)
- Sales representation for various organizers (mainly from Asia)
- Development of new strategy “International Business”(Major European Exhibition Company)
- Acquisition of DIMA (Direct Marketing Show) by Messe Duesseldorf from private Organizer
- MCO
- Consulting project “New Business” (Major International Exhibition Organizer)
- Representation of major Exhibition Venue (China)
- Set up of China Representative Office of Fair Relations GmbH; assistance for various companies (Service Provider, Trade Fair Organizer) entering the Chinese market
- Internationalization strategy for major Service Provider (Trade Show Industry)
- Competitor’s analysis US Market (Major European Exhibition Company)
- Matchmaking events for Asia Government Agency in Germany (High-Tech Industry Sector)
- Identifying and selecting international sales agents (Major German Exhibition Companies)
- Executive Search (German Exhibition Companies, International Exhibition Companies)
- Acquisition of China International Optoelectronics Exhibition, Shenzhen, China by Business Media China AG, Germany
- Implementation of growth strategy (Major German Exhibition Company)
- Search for strategic investor (Eastern European Exhibition company)
- European Promotion Plan for National Trade Show Industry (Asian government organization)
- Acquisition of Exhibition Organizer Nielsen Business Media Brazil (8 Major Trade Shows) by NuernbergMesse GmbH, Germany
- Consultation for Adforum (Acquisition of China Paper, EJK)
- Acquisition of German Stand Construction Company Holtmann Messe + Event GmbH by NuernbergMesse GmbH
- Acquisition of INTERBEV / USA by NuernbergMesse GmbH / Germany
- Acquisition of Cosmetic Business, Munich by Leipziger Messe GmbH
- Acquisition of Parts to Clean, Stuttgart by Deutsche Messe AG, Hanover
- Acquisition of Spring Messe GmbH by Deutsche Messe AG Hannover
- Acquisition of CWIEME – Coil Winding Shows in Berlin, Chicago, China, India incl. Coil Winding Magazine and Conference by i2i, London
- Promotion Program for TCEB – Thailand Exhibition Bureau, Bangkok
- Sale of Exhibitions and Conferences of MCO GmbH, Düsseldorf, Germany to Wellfairs GmbH, Neuss Germany and Haug Verlag, Stuttgart / Germany
- Advisory project for Governemnt of Luxemburg regarding national strategy of MICE industry
- Acquisition of EurasiaRail, Istanbul by ITE Group plc, London / UK
- Acquisition of shares of Art.Fair International by MCH Group, Basel / Switzerland
- Sale of Schnaitt Internationaler Messe- und Ladenbau GmbH, Bergheim to RAG Stiftung Beteiligungsgesellschaft mbH, Essen
- Acquisition of Famdent Dental Events by Messe Düsseldorf India
- Acquisition of Art.Fair International by Montgomery Arts
- Consulting project regarding strategic re-positioning of major German stand construction company
- Acquisition of a major stake in Spanish exhibition organizer Interalia by Closer Still Media, London