Projects

Since its establishment in 2001, Fair Relations GmbH has managed projects for numerous clients all over the world. A lot of projects still being in process, here are some examples of those successfully completed in the past:

  • Market studies about various exhibition markets and about various industry sectors (European, Asian and American countries)
  • Sales representation for various organizers (mainly from Asia)
  • Development of new strategy „International Business“(Major European Exhibition Company)
  • Acquisition of DIMA (Direct Marketing Show) by Messe Duesseldorf from private Organizer MCO
  • Consulting project „New Business“ (Major International Exhibition Organizer)
  • Representation of major Exhibition Venue (China)
  • Set up of China Representative Office of Fair Relations GmbH; assistance for various companies (Service Provider, Trade Fair Organizer) entering the Chinese market
  • Internationalization strategy for major Service Provider (Trade Show Industry)
  • Competitor’s analysis US Market (Major European Exhibition Company)
  • Matchmaking events for Asia Government Agency in Germany (High-Tech Industry Sector)
  • Identifying and selecting international sales agents (Major German Exhibition Companies)
  • Executive Search (German Exhibition Companies, International Exhibition Companies)
  • Acquisition of China International Optoelectronics Exhibition, Shenzhen, China by Business Media China AG, Germany
  • Implementation of growth strategy (Major German Exhibition Company)
  • Search for strategic investor (Eastern European Exhibition company)
  • European Promotion Plan for National Trade Show Industry (Asian government organization)
  • Acquisition of Exhibition Organizer Nielsen Business Media Brazil (8 Major Trade Shows) by NuernbergMesse GmbH, Germany
  • Consultation for Adforum (Acquisition of China Paper, EJK)
  • Acquisition of German Stand Construction Company Holtmann Messe + Event GmbH by NuernbergMesse GmbH
  • Acquisition of INTERBEV / USA by NuernbergMesse GmbH / Germany
  • Acquisition of Cosmetic Business, Munich by Leipziger Messe GmbH
  • Acquisition of Parts to Clean, Stuttgart by Deutsche Messe AG, Hanover
  • Acquisition of Spring Messe GmbH by Deutsche Messe AG Hannover
  • Acquisition of CWIEME – Coil Winding Shows in Berlin, Chicago, China, India incl. Coil Winding Magazine and Conference by i2i, London
  • Promotion Program for TCEB – Thailand Exhibition Bureau, Bangkok
  • Sale of Exhibitions and Conferences of MCO GmbH, Düsseldorf, Germany to Wellfairs GmbH, Neuss Germany and Haug Verlag, Stuttgart / Germany
  • Acquisition of EurasiaRail, Istanbul by ITE Group plc, London / UK
  • Acquisition of shares of Art.Fair International by MCH Group, Basel / Switzerland